Wednesday, December 08, 2010

A situation brewing

The main beer company in Ecuador has halted production of the two local beers - Pilsener and Club - after a court closed the factory

A judge ordered the company to make $90.6 million in back payments to former employees. Failure to make these payments meant an order to shut down production.

This has the makings of a major situation.

Ecuadorians love their Pilsener.

It is THE Ecuadorian beverage. When you ask for a beer here, it is Pilsener.

If you offer an Ecuadorian another brand of beer, they will tell you that it doesn't taste like beer because it isn't Pilsener. I have spoken to Ecuadorians who have spent time in the States and despite the variety of beers available in the U.S., they say nothing compares to a Pilsener.

I don't know what will happen if this situation is not resolved quickly. According to news reports, the brewery has three days reserve supply of beer.

After that, they're out.

I don't know how this situation will play out, but it will definitely be interesting to follow.

2 comments:

Avery said...

Maybe a local microbusiness/finance advisor can explain how difficult it is to make money/provide payments if one does not have a source of revenue…

Anonymous said...

Could there be riots?
Are people stocking up?
Is it like Purim in Crown Heights?
no mercy